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Prime Time opens ‘highest’ club in Europe High flyers working in the central business district of Frankfurt, Germany, are being offered an exercise space which reflects their occupational status. Prime Time Fitness – which operates six clubs in the German banking capital – has opened its newest gym on the 53rd and 54th floors of the Main Tower skyscraper in the heart of the city. Located 200m above the busy streets, the 500sq m (5,381sq ft) club offers stunning 270-degree views of Frankfurt – as well as an exclusive fitness experience. “When you work out at that height, you get very relaxed because you’re far above your daily tasks and problems,” says Prime Time managing director Henrik Gockel. “You’re able to observe the hectic pace of life – and the traffic jams – from far above and think to yourself ‘what for?’ So after the workout, which is an escape from reality, you will feel strengthened and are able to dive back in again.” Targeting people who work in the city’s Bankenviertel – or central business district – the club has an emphasis on individual and personal training. Memberships start at €100 (£84) a month. The club houses a 100sq m (1,676sq ft) CV area with True and Woodway Curve

Located 200m above the busy streets, the club has 270-degree views of Frankfurt treadmills and bikes, Freemotion incline treadmills, Octane steppers and other equipment supplied by Matrix and Cybex. There’s also a 50sq m (538sq ft), 11-station milon Premium circuit – including two milbration plates and a milonizer – and a 150sq m (1,614sq ft) Cybex strength and free weights area with racks and benches. A 80sq m (861sq ft) functional training area completes the gym floor and the club has been fitted out with an Activio heart rate system. According to Gockel, the number of memberships will be limited to ensure “the best training service and access to all equipment without waiting”.

“We will look to cap the number of members at around 500,” Gockel adds. “For the monthly membership, each of our members gets six one-to-one training sessions per year.” The Main Tower is the fourth highest building in Germany and is owned by the Hessische Landesbank HELABA, the government bank of the state of Hessen. The building houses 62,000sq m (667,382sq ft) of office space and more than 2,500 people work in the building. Prime Time club members will have direct access to the two express elevators through fingerprint control. Details: http://lei.sr?a=W3D6t_H

Youfit expansion hots up with Baltimore opening US-based budget club operator Youfit has opened its latest site in Baltimore, Maryland, US, increasing the number of sites in its portfolio to nearly 120. The Baltimore club features a large gym floor with resistance stations and CV machines supplied by Cybex, and also offers personal training through its branded YouCoach programme. There’s also a 30-minute Express Circuit, while SilverSneakers classes – a wellness programme designed exclusively for older adults and created by fitness giant HealthWays – will be made available. The club is YouFit’s second in the state of Maryland. Founded in 2008 by entrepreneur Rick Berks, Youfit is currently one of the fastest-growing fitness companies in the US, with an average of three clubs opening each month. Details: http://lei.sr?a=P6Y3g_H

Fast-growing fitness chain Youfit was founded in 2008 by entrepreneur Rick Berks ©Cybertrek 2016 healthclubmanagement.co.uk September 2016


Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.