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Members access valuable data via the eGym Fitness App are immediately available via a front-facing display and recorded to the eGym cloud. It is also important to note that workout intensity is automatically set at a level to enable on-going progression for members.

GAMIFICATION A members workout data is accessed directly via the eGym Fitness App, which is easily shared to the gym’s trainers – who can then choose to interact immediately, providing encouragement in-situ or remotely. A popular feature of the Fitness app that provides immediate visual feedback, simple challenges and rewards for your workout is the eGym activity points. It's a great gamification element that is proven to motivate members. When members regularly work out they'll climb up the activity rankings and may even pass their friends on the points leaderboard, this in itself generates a sense of internal satisfaction. The most used elements of the eGym Fitness app is the ‘Biological Age’ feature. Based on the maximum strength calculation, the biological age provides an ongoing assessment of the members current age of muscle groups; so members can continue to compare to their actual age and see improvements in their results. Jochen Michaelis, managing director UK at eGym states: “There’s a lot of science and solution-driven considerations that goes on behind the scenes of our app, which the member never sees. "That’s how we like it. The eGym habit is proving to get members hooked. Our customers are now interacting better with their members and are seeing them attend more often”

eGym is easy to use, time efficient and fits with the overall philosophy of The Hurlingham Club. The combination of eGym machines along with the Trainer App is perfect for both our trainers and customers. In just the first 7 months, we saw a 20% increase in overall gym activity. David Lester, Supervisor at The Hurlingham Club

CHALLENGE EGYM TO A STRENGTH TEST Join us on stand D20 at LIW 2016 and take part in our eGym 'Strength test challenge'. Can you beat the best? Plus, experience the connection between the eGym Fitness app, Trainer app and fitness equipment.

TEL:

+44 (0) 203 701 4267

EMAIL: info@egym.co.uk WEB:

www.egym.co.uk/business

©Cybertrek 2016 healthclubmanagement.co.uk September 2016 103

Profile for Leisure Media

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HealthClubManagement September 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.