Health Club Management October 2018

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“PRAMA is the ideal choice as it gives the flexibility for kids to have fun together or for families to spend quality time together while being active”

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Steve Shaw, Sales Director UK & Ireland, Pavigym

Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs

Fabulous family fun David Lloyd Leisure is working with PAVIGYM to create a new generation of experiential spaces

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avid Lloyd Leisure (DLL) operates 98 clubs in the UK and a further 13 across Europe, specialising in family fitness. As part of its growth over the last two years, DLL has opened new facilities where multi-purpose activity spaces can be adapted for use by kids and adults. The goal was providing solutions for group activities by combining a stunning design with innovative tools to provide a complete workout for everyone. DLL has built its business on the basis of the importance of family time and making all its health clubs seem like a welcoming home away from home. With successful openings under its belt in Kensington, Bushey, Port Solent, Acton Park and Beckenham, DLL has recently opened a new club in Bolton. In addition to the classic David Lloyd activities on offer, such as beautiful outdoor swimming pools and tennis courts, DLL has now committed to installing PRAMA, an exciting new concept created by PAVIGYM, where the room becomes an experiential space with

lights, music, interactive technology and a software system to control workouts and guide users during the training session. The installation at David Lloyd Bolton was especially unusual, as the challenge was to refurbish two old squash courts – where the maximum number of people using the space had been four an hour – into a new, optimised and innovative space. This was an ideal application for PRAMA, and by installing it, the club has changed from four users an hour (two on each court) to a space where up to 24 people can participate in a group class.

PERFECT FOR ALL AGES

In addition to these kinds of optimisation advantages, the PRAMA concept includes training programmes which have been developed by fitness professionals and adapted to meet different training objectives, such as strength or varying target markets, such as seniors or kids. That’s why PRAMA’s Kids & Families training programme was perfect for DLL. Thanks to PRAMA, kids and parents can train together, while having real fun and

the sessions are packed as a result! “We’re so pleased to have a PRAMA studio coming to our club,” says Christine Burgess from David Lloyd Bolton. “It’s the newest and most fun way to work out as a family.” “Once they see the fantastic PRAMA area, members and their families will want to jump right into a class. To the kids, PRAMA looks and feels like a giant dance mat, with flashing lights and an interactive floor and walls to inspire energetic moves. “But it’s not just a workout for kids – our family classes offer a full-body workout for parents too, plus it’s team-building and a great concept for all ages!”, she concludes. With PAVIGYM’s 3D design service, DLL can adapt the design and optimise space in each club. The company also manages the installation and provides staff training and marketing tools for launching the new activity rooms. PRAMA and David Lloyd are without doubt, creating the most stunning and innovative family fitness centres in the UK. Find out more at www.pavigym.com

©Cybertrek 2018 healthclubmanagement.co.uk October 2018

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