Health Club Management October 2018

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Get with the programme Premier Global NASM has a great reputation for working with employers to recruit and retain PTs. Now the company is launching a new programme to take this service to the next level


remier Global NASM has launched an Employer Partnership Programme to help operators tackle the ongoing issue of recruiting and retaining highquality fitness professionals. Personal training remains a core gym floor service across most fi tness facilities in the UK, yet high attrition rates mean many employers are constantly having to recruit new trainers. This high level of churn makes service continuity difficult and means operators are fighting constant administration and new staff induction battles. Jason Hussain, employer engagement manager at Premier Global NASM, says: “As one of the leading training

and education providers to fitness professionals in the UK, we're perfectly placed to support employers in their quest to attract and better engage with fitness professionals. "Until now, our support has been ad hoc, responding to specific requests for help, but as these requests became more frequent, we started to explore how we could formalise our support, creating a more structured solution to this ongoing issue which offers the flexibility to cater for a wide range of needs.”


The Employer Partnership Programme gives employers access to world renowned NASM specialist training

"In my experience, most fitness professionals seek out new opportunities when they feel unable to earn the kind of income they crave or when they feel undervalued" Jason Hussain, Premier Global NASM

The new programme will enable employers to engage with their PTs

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resources at discounted rates. Offering a broad selection of modules, which include Senior Fitness, Youth Exercise, Group Personal Training, Women’s Fitness and Weight Loss, engaged employers can offer valuable professional development to their fitness teams. In addition to ensuring a high standard of service delivery to users, through instruction and programme delivery which is based on the latest insights and scientific developments, access to this comprehensive CPD resource demonstrates to fitness professionals a respect for the contribution they make. The new service also provides personal trainers with the skills they need to develop a successful and financially rewarding career, negating the need for them to look elsewhere.