Health Club Management October 2018

Page 54

NEWS REPORT

Healthy ageing Inspiring people to exercise into older age is the aim of a groundbreaking programme implemented by retirement village operator, Audley Group

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etirement villages across the country continue to play a significant role in promoting the physiological, social and psychological benefits of an active lifestyle to the UK’s increasing older population. The Audley Group, provider of luxury retirement villages, sees retirement very differently from many providers. Its first site was built in 2003 in Kent and the company has grown steadily to the point where it now has a portfolio of 19 villages across the country. Properties include houses, cottages and apartments and with each property purchase, owners living in these communities have access to an Audley Club, which has a range of health and beauty facilities, encouraging them to follow an independent and healthy lifestyle which includes exercise. The company commissioned Life Fitness to design accessible and engaging

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gyms at each location, as part of its ongoing commitment to promoting active living among its residents. Robert Diaper, general manager at Audley St George’s Place in Edgbaston, says: “We’re focused on raising the awareness of active ageing among people living in our communities and we believe that encouraging the use of the gym forms a huge part of this.”

TRAINED STAFF

Owners who live at Audley Group properties are supported by a team of health and leisure staff who are trained at the Life Fitness Academy – the Life Fitness training and education arm – to deliver exercise which is appropriate for their age and state of health. Training workshops at the Academy are devised and led by educators who provide staff with knowledge and understanding of how to incorporate each exercise into bespoke workouts,

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“We’re focused on raising awareness of active ageing and use of the gym” Robert Diaper Audley Group