Health Club Management October 2018

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SPONSORED BRIEFING

Anytime, any place, anywhere… The world’s largest 24 hour fitness club chain, Anytime Fitness, continues its UK expansion, with leading fitness equipment supplier and manufacturer, Precor, playing an active role in its growth

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aving won ‘Supplier of the Year 2018’ from Anytime Fitness, Precor continues to demonstrate its committed partnership with Anytime Fitness, increasing its presence within the clubs nationwide, including five north west sites which are managed by the Hoyle family, and ten south west sites operated by Triangle Fitness.

Case study 1: QFM

Franchise company QFM has added more fitness to its already successful business with its second Anytime Fitness club. Kishan Patel, Franchisee for Anytime Fitness Sheffield (Arena) comments: “Our

business model is to partner with market leaders, and Anytime Fitness was a natural choice for us, along with installing Precor. "The pedigree and principles of both companies are exceptional and the Precor five-year warranty speaks volumes about the confidence the company has in the performance of its products," he continues. “The 4,836 sq ft gym’s showpiece Queenax™ unit offers versatile exercise options, which encourage participation with fun ways to exercise. Gym staff are all trained on the unit and members are shown how to use it during inductions. PTs are encouraged to work out on the equipment to actively create ‘moments of conversation’ to help break down

communication barriers. "If members ask PTs questions about specific exercises on the Queenax™ it encourages them to try it," says Patel. "When members use the Queenax™ it’s like watching a Picasso come to life, with everyone doing their own exercises but working together in a great space.”

Case study 2: Sam Butcher

First time franchisee Sam Butcher is putting his mark on the industry by opening a 6,000 sq ft Anytime Fitness club in Bordon, Hampshire. Butcher says: “Creating a fitness environment with my own stamp on it is something I’ve dreamed of. I never believed this could become a reality but with a good location, preparation and the support of a brand like Anytime Fitness, there are still opportunities to open a gym.” Boasting fl oor to ceiling windows and a vaulted ceiling accentuating the open-plan environment, the gym

The Queenax™ unit offers a wide range of exercise options at Anytime Sheffield

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healthclubmanagement.co.uk October 2018 ©Cybertrek 2018