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It’s hard to maintain a fitness and wellbeing routine when you’re away from home, but a growing number of hotel operators are stepping in with a solution. Kate Cracknell and Jane Kitchen report

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ellness tourism is a booming sector. New data from the updated Global Spa & Wellness Economy Monitor – unveiled in October by the Global Wellness Institute (GWI) – reveals that globally, this sector grew from US$494bn in 2013 to US$546bn at the end of 2015. The same report offers predictions of a 10 per cent growth each year to 2017.

Wellness tourism is defined as all travel associated with the pursuit of maintaining or enhancing wellbeing. It spans all kinds of travel, from fitness-focused or adventure travel – such as hiking, water sports and cycling – to yoga retreats and wellness cruises, destination spas and resorts. It also embraces the more mainstream ‘healthy hotels’ that are developing a broader fitness and healthy food

offering, as well as sleep programming. This includes almost all the big brands, from Westin to the Four Seasons. The GWI says there’s a ‘wellness war’ going on between the global hotel chains – hardly surprising when wellness tourists spend 137 per cent more per trip than the average tourist. We take a look at the latest wellness initiatives from the major hotel operators.

MARRIOTT ‘STAY WELL’ ROOMS

UNITED STATES

Having debuted its Stay Well product in Las Vegas in 2012, wellness real estate firm Delos completed the installation of Stay Well rooms – wellness-focused rooms that it designs and builds into third party hotels – in six Marriott properties in the US in June 2016. “The demand for healthy travel is growing rapidly. We’ve received a tremendous number of requests to open Stay Well rooms,” says Delos founder and CEO Paul Scialla. Delos’ Stay Well hotel rooms offer evidencebased health and wellness features that aim to optimise guests’ health, vitality, happiness and wellbeing when travelling. Features include advanced air purification, essential oil aromatherapy, circadian mood lighting, non-toxic cleaning products, dawn simulation, vitamin C-infused showers and a healthy mattress. Through the Stay Well Mobile App, guests in the Marriott Stay Well rooms also enjoy access to a new jet lag tool, as well as sleep, nutrition

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Stay Well rooms offer Wake-up Light therapy and stress management programmes. The Stay Well rooms and suites at Marriott are available for approximately US$30 (€27, £23) more per night above normal room rates. “By infusing wellness into the built environment, the Stay Well experience is changing the way we travel today,” says Dr Deepak Chopra, founder of The Chopra Foundation and a Delos Advisory Board member. Delos founder Paul Scialla

healthclubmanagement.co.uk November/Decemeber 2016 ©Cybertrek 2016

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Profile for Leisure Media

Health Club Management November December 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management November December 2016  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

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