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Physical Company offers 1,900 different products, from kettlebells to flooring

Celebrating 30 years of evolution As Physical Company celebrates its 30th birthday, John Halls reflects on how the company continues to evolve by providing solutions that enable operators to innovate and inspire

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hrough our network of global suppliers, we provide leading specialist fitness solutions, says John Halls. “It’s our ability to stay one step ahead of the curve, predicting today what will be needed tomorrow, that keeps us at the forefront of fitness equipment provision. “Physical Company is continually reviewing its product portfolio and expanding its global supplier network. We currently offer more than 1,900 products, from functional training consumables and rigs to Pilates reformers and custom products,” he says. “Success is built on partnership, we provide operators with end-to-end solutions, from concept to installation. “In the last twelve months, we’ve delivered some incredible boutique spaces, from the outdoor functional training space at Village Gym, Portsmouth to PilaYoga at The Marlow Club.

MIND-BODY SOLUTIONS

“Our extended partnership with Merrithew – the global leader in mindbody equipment – means we’re now able to provide a complete mind body solution, from Pilates reformers to a full complement of accessories.

“In February, we announced a partnership with Beaulieu International to distribute its market-leading Turfgrass flooring exclusively to the UK fitness sector. The product is being used in Thé Yard, the énergie Fitness boutique concept. “The range employs a unique method of weaving markings into the turf during the manufacturing process, making it integral to the product rather than an add-on.

“We’ve delivered some incredible boutique spaces, from the outdoor functional training space at Village Gym, to PilaYoga at The Marlow Club” John Halls, MD, Physical Company

“This results in a single piece of flooring that looks great and withstands constant heavy use. Add this new range to our existing relationship with Ecore flooring and we’re supplying some of the highest quality flooring solutions in the market at extremely competitive prices,” says Halls.

MEET UP AT ELEVATE

In addition to sourcing innovative products, Physical Company also invests in the design and manufacture of bespoke innovations. The Evo Bench is a good example. Answering a market need for a space-saving multi-function exercise and storage bench. “Evo Bench is now used in 11 Village Gyms,” says Halls, “playing a vital part in the delivery of the Burn Baby Burn group exercise concept. “This year also sees the launch of our new app,” he continues, “which provides free access to a library of fitness content to support both trainers and end users. “To cap it all, Physical Company has a new brand identity for 2019,” says Halls, “we’ve also tweaked the aesthetics of some of our core products, such as kettlebells, following client feedback. We’ll be on stand L20 at Elevate – to book a meeting, call 01494 769 222 or email sales@physicalcompany.co.uk

©Cybertrek 2019 healthclubmanagement.co.uk May 2019

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Profile for Leisure Media

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.