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The team behind Surge in Hammersmith, London plans to expand to additional locations

Surge EMS chooses Fisikal Fisikal provides digital business solution to one of London’s first dedicated EMS studios

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oftware expert, Fisikal, won the tender to custom-build, implement and maintain a business management solution for Surge, a premium EMS (Electronic Muscle Stimulation) studio, which opened in Hammersmith, London in 2017. James Nuttall, Surge commercial manager, says the decision has positively impacted the business: “Fisikal was the only company that could accommodate all the customisations we required,” he explains. “The team delivered an impressive, complete solution that includes a billing system with a contract structure, built completely from scratch. “We also wanted to offer a premium member experience, simplifying payments and bookings through an app,” he says.

CUSTOMER JOURNEY

“Because every EMS workout is led by a personal trainer, every session has to be pre-booked,” continues Nuttall. “When

the member arrives, we also need instant visibility of their suit size, so we can make sure the equipment is ready for them to get started. This creates a potential pressure point for both us and members, which, I’m pleased to say, has been completely negated, thanks to the integration of the Fisikal online booking solution. “Fisikal’s system runs the entire back-office at Surge,” explains Nuttall. “I analyse financial and operational data daily, if not hourly, to manage performance. Reports drive decision-making, providing information on occupancy, payments, sales and prospecting and supporting our business management needs. “Over the next five years, we’ll be expanding to multiple sites, so we’ve chosen a digital partner that can grow with us,” he continues. “Fisikal gives access to both aggregated and segmented data: at any given moment, we can get a real-time impression, not only of the performance of individual sites, but also

“Fisikal was the only company that could accommodate all of the customisations we required” James Nuttall, Surge across all sites. The value of this will be immense as we expand. Ultimately, we rely on Fisikal to run our business.” ● Find out more www.fisikal.com or email info@fisikal.com.

■ FISIKAL DRIVES BUSINESS MANAGEMENT & CUSTOMER ENGAGEMENT

Fisikal helps fitness professionals, facility operators and education organisations improve efficiencies and service through online business management solutions. The custom-built, facility management and product education platforms enable operators to manage their businesses online or via mobile.

Functionality includes payment solutions, staff management, bookings, content delivery and business analysis. Fisikal also improves the customer experience via a mobile app that provides anytime access to online bookings and a huge library of personalised fitness content.

©Cybertrek 2019 healthclubmanagement.co.uk May 2019

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Profile for Leisure Media

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.