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Gympass enables employees of companies such as Tesco and Santander to use Everyone Active facilities

Unlocking corporate sales

Everyone Active and Gympass sign extended club deal to drive corporate engagement

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n December 2018, Gympass, leader in corporate fitness sales, and Everyone Active, one of the largest leisure centre operators in the UK, announced a 68club deal, which was predicted to bring the leisure operator 10,000 new members over a three-year period. Following a strong start, confidence in Gympass was so high that Everyone Active wasted no time in extending the partnership to its nationwide portfolio. Just five months on from the launch, plans are on track and Everyone Active has already benefited from hundreds of new members, 80 per cent of whom were not previously members of a gym. “Our partnership in the south-east region proved so successful in just a few months that it made total sense for us to extend the deal to the rest of the business, bringing our full estate into the Gympass network,” says Duncan Jefford, regional director for Everyone Active. The success of the partnership has been bolstered by recent signings between

Gympass and high-profile corporate partners such as Tesco and Santander. Their employees, who total more than half a million, can benefit from a Gympass membership at a favourable rate.

EMPLOYEE WELLNESS

“Employers are starting to recognise that providing employees with wellness benefits can have a huge impact across all areas of the business, from recruitment to profitability. Our corporate partners love our vast network of fitness facilities UKwide,” says Eamon Lloyd, director – head of partnerships for UK&IE at Gympass. “I’m certain we’ll get more inactive people from our partner companies into Everyone Active centres over the next few months, as we continue to onboard more employees who can access centres both near work and close to home,” he concludes. Gympass’ technology has brought new members directly to Everyone Active’s front door, matching employees with facilities, based on their location, but the

“Our partnership in the south-east region proved so successful in just a few months that it made total sense for us to extend the deal to the rest of the business, bringing our full estate into the Gympass network” Duncan Jefford, regional director, Everyone Active

Eamon Lloyd from Gympass (left) signs the deal with Duncan Jefford deal has extended far beyond the platform – Gympass’ live corporate wellness events put members of the Everyone Active team on the ground in corporate offices to discuss membership options, run classes and do health checks face-to-face. Breakfast wellbeing events at Everyone Active centres have also encouraged more employees to try the facilities in a safe and supported environment. One in four adults in England get less than half an hour of exercise a week. This extended partnership will help improve this, driving both companies forward in their mission to defeat inactivity. Find out more: www.gympass.com/uk

©Cybertrek 2019 healthclubmanagement.co.uk May 2019

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Profile for Leisure Media

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.