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I N N OVAT I O N

One of Upgrade Labs’ more unusual pieces of kit is the Atmospheric Cell Trainer, which changes air pressure to work at a cellular level

■ EQUIPMENT CRYOTHERAPY CHAMBER Three minutes in a -250 degree Fahrenheit chamber boosts the immune system and releases endorphins

REDCHARGER Infrared lights promote muscle recovery, decrease inflammation and boost mitochondrial function

BONE TRAINER Strengthens bones by applying optimal biomechanics and bone compression.

THE CHEAT MACHINE Adaptive resistance technology, which gives the benefits of a week’s worth of weightlifting in two 15 minute sessions

ATMOSPHERIC CELL TRAINER Futuristic pod which changes the air pressure to work the cellular energy system

OXYGEN TRAINER

However, we want to take the concept more mainstream and we’re currently looking at ways to offer it at a lower price point. Firstly, I’m working on a group exercise model so that our biohackers can work with multiple people at one time. As we’re planning a largescale rollout, we’ve also developed relationships with equipment manufacturers to drive the cost down. What are the expansion plans? Orangetheory is our inspiration: its CEO, Dave Long, has been massively supportive and shared a lot of their learnings. So, we’re looking to follow them and are setting our pie-in-the-sky figure at 1,000 locations worldwide. We also already have 200 people interested in franchising if we decide to go that route. We’ve just opened our second site in January, at the Beverly Hilton in Beverly Hills, which is 6,000sq ft (372sq m) and includes 15 cutting-edge technologies, with custom packages suited to the location, such as getting ready for the red carpet and decreasing travel fatigue. Flagship stores, like Santa Monica, will need a footprint of 4,000-6,000sq ft (372sq m to 557sq m), as they have an integrated medical complex. We envisage there’s scope for 40 of these worldwide, in major cities like London, New York and Sydney. Added to this, we’ll offer a smaller model of 2,500sq ft, (232sq m), with the working title of Express Labs. These will be significantly more affordable, with less equipment and could work in any city. ● 52

healthclubmanagement.co.uk May 2019 ©Cybertrek 2019

An oxygen mask that alternates between high and low oxygen, giving the lungs a good workout and saturating cells with oxygen. It’s used with an exercise bike

COLD HIIT This is currently being tested by NASA for space flights to Mars. It combines compression and cooling technology during a HIIT session to allow individuals to push beyond limits and recover faster

THE VIBE G-forces penetrate every muscle fibre to make them vibrate at 30 times a second, allowing a complete workout in a few movements

BREATHE EZ Breathe in specially charged EZ water vapour to repair cells

PEMF Through vibration and the earth’s magnetic pull, the Pulsed Electro Magnetic Field promotes cell regeneration

Profile for Leisure Media

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.