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INTERVIEW

Sardarova worked with Bergman Interiors to create the look and feel for all areas of the club

■ Sardarova on life outside work Favourite workout Strength workouts dedicated to isolated, targeted muscle groups – for example, our ‘Form and Focus’ class at Sweat by BXR Favourite holiday destination Exotic islands – I love a major change of scenery! Favourite book: Atlas Shrugged by Ayn Rand

Favourite film Inception by Christopher Nolan I’m also very interested to explore opening new locations beyond London, not least because Anthony Joshua is involved in the business. He’s an absolute legend all over the UK – and actually, the further north you get, the more of a legend he is – so having his support will make expanding into places like Manchester, Liverpool and Newcastle very interesting. The payto-train market is still in its infancy in those cities, but that’s changing rapidly. Barry’s Bootcamp opened in Manchester at the beginning of this year, for example, and it will be interesting to see how they perform. I’m very open to international ventures too, but I find every market very different. If we do an international venture at some point, it will, therefore, be with local partners. I’ve had a lot of interest from the Middle East – Dubai and Qatar, for example. Israel is also an interesting market, with a young population who train a lot and look after themselves. However, I’m not rushing until it’s right. ●

Favourite app Anything that simplifies my life, like parking apps and the BXR booking app The person you’d most like to meet Queen Rania of Jordan The best piece of advice This great piece of advice came from my Dad: ‘Don’t do anything that’s driven by a temporary emotion and that could change the course of your life forever’ What you’d like to be remembered for Creating the first high-end boxing gym brand in the world, and with it making people’s lives better and healthier

©Cybertrek 2019 healthclubmanagement.co.uk May 2019

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Profile for Leisure Media

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.