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INTERVIEW

An 80-page business plan, an innovative ‘two in one’ model, and a partnership with boxing world heavyweight champion Anthony Joshua. The founder of boutique boxing concept BXR talks to Kate Cracknell How would you describe the BXR concept?

BXR is the first high-end boxing gym in the world. ‘Boxing’ and ‘high-end’ don’t usually go together in the same sentence – when you think about boxing, you tend to think of a gritty space – but what I wanted to create was a facility where you could train like a champion. Specifically, I wanted to create a gym that was good enough for Anthony Joshua. I’d met him partway through construction of BXR and he was keen to get involved in the business, so that was the benchmark that was always in the back of my mind. It had to be good enough for him.

What does ‘Train Like a Champion’ look like in practice?

Design-wise, BXR is a beautiful club that has won awards. Interior design is my personal passion and I worked with Bergman Interiors to design this gym as an aspirational home, with all the little details really thought through to make everyone feel welcome. When you first come in to BXR, it looks like a hotel lobby. Then you turn the corner and there’s a massive Joe & the Juice lounge/café. It’s only after that, when you walk through all the corridors and get upstairs, that you finally understand you’re in the gym. The gym itself is quite dark – it’s grey and black and encourages you to train – but then you go into the ladies’ changing facilities, for example, and everything is light, white and feminine. healthclubmanagement.co.uk May 2019

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Profile for Leisure Media

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.