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International news Honor Yoga to double number of locations in 2019

Y

oga studio operator

looking to tap into the rapidly

Honor Yoga has

growing popularity of yoga.

revealed plans to expand its footprint

According to the Yoga in America Study, conducted

and stretch its presence

by Yoga Journal and Yoga

across the entire US market.

Alliance, the number of

The chain, which currently

yoga practitioners in the

operates 10 sites in the

US has grown by more than

state of New Jersey, has

50 per cent since 2012.

set its sights on a nationwide expansion push driven by franchising. It currently has 25

Honor Yoga has 10 sites open and another 25 in its pipeline

locations in various stages of development in the states of North Carolina, California,

According to Turco, Honor

“Yoga is the most popular

Florida, Ohio and Indiana – all

Yoga seeks to disrupt the

alternative health approach

of which are due to open

popular model of yoga studios

in the US,” Turco added. “The

by the end of the year.

by providing yoga for all.

number of adults practising

In total, the brand plans to open 100 studios by 2023. Founded by entrepreneur Maria Turco, the operator is

Yoga is the most popular alternative health approach in the US

“tired of box-like studios”

Maria Turco

“accessible yoga studio”.

She said she had become

yoga is projected to grow to more than 55 million by 2020.”

and sought to establish an More: http://lei.sr/X5v9Y_H

Boutique operator Ritual Gym to open first US site being one of 6,000 members

Ritual Gym will open its first site in the US next month.

at a big gym, we try and stand

The Singapore-based

out by making sure our service levels are personalised.”

company, launched in 2012 by professional mixed martial arts specialist Brad Robinson and fitness coach Ian Tan, has secured a site in Santa Monica, California. The pair will open the studio in May. Ritual Gym currently operates seven studios in Singapore, Brazil, Spain and South Africa. Offering 20-minute HIIT

Ritual Gyms focus on free weights and bodyweight movements

workouts, the Ritual method

20

focuses on free weights and

varied levels of fitness – from

specific needs of members, and

bodyweight exercises.

beginners to elite athletes.

class sizes are capped at 10.

There are four levels of

There is also an emphasis on

Co-founder Brad Robinson

progression to encourage

personalisation – programmes

added: “What people want is

participation from people at

can be adjusted to meet the

personalisation. Rather than

healthclubmanagement.co.uk May 2019 ©Cybertrek 2019

We try and stand out by making sure our service levels are personalised Brad Robinson More: http://lei.sr/w6c9H_H

Profile for Leisure Media

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.