Page 14

HCM PEOPLE

Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45 to be a draw for fans. It’s thought likely he’ll also make guest appearences and attend some openings. Wahlberg has 10m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and a second workout in the evening.

training for busy people

F45, which originally launched into the Australian market, has largely grown through franchising and already has 1,500 studios across 40 countries. It currently has 50 locations in the UK, with a new club opening soon in Glasgow. Deutsch worked as an equities trader in the financial markets for over 10 years before launching F45. He told HCM: “I always found time to work out alongside my stressful job – but I saw many people failing to juggle them both.

14

This inspired me to leave the corporate world to set up an effective training technique for busy people.” The first F45 opened in Sydney in 2013 and the franchise business launched in 2014.

Best of both worlds

“When we launched,” Deutsch told HCM, “we set out to create a ‘third way’ – an alternative to what was available in the market at the time. On the one hand, you had people spending around AU$20 a week on gym membership but getting no innovation or motivation, so they inevitably stopped going. At the other end of the spectrum, people were paying up to AU$80 for personal training. “I wanted to create something that combined the best of both. We do offer some personal training for those who want it, but our focus is very much on instructorled group sessions that build a community, and that come with a mid-range price tag.”

healthclubmanagement.co.uk May 2019 ©Cybertrek 2019

F45’s HIIT classes deliver a functional, results-driven, full-body workout that are said to boost energy levels, metabolic rate, strength and endurance. Sessions are fast-paced, with a strong community element to ensure members push themselves, and there’s support and guidance from F45 coaches. These coaches guide customers through a series of intense, 45-second exercises, with short breaks in between so they can catch their breath. The focus is on functional training – hence the ‘F’ in ‘F45’ – and classes last 45 minutes. “We aim to constantly surprise people with inventive new workouts: we draw from a pool of over 3,000 exercises when we construct classes, and every three months 250 new ones are added, along with fresh equipment,” says Deutsch. “So every day at F45 is different. That’s a key reason for its popularity, and why studios are popping up all over the world.”

Profile for Leisure Media

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.