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HCM PEOPLE

The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry

M ARK WAHLBERG INVESTOR, F45

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ctor Mark Wahlberg, who has built his professional image on being super-fit, has continued to grow his portfolio of fitness investments by taking a stake in Australian HIIT franchise, F45. The investment was made via his Mark Wahlberg Investment Group. The deal – for a minority stake in the company – also included investment from FOD Capital, which is managed by Michael Raymond and values the F45 business at US$450m. Wahlberg’s involvement is a high profile win for F45 founders, CEO Rob Deutsch and partner Adam Gilchrist, who will continue to lead the company through its next stage of global growth.

In announcing the deal, Deutsch said: “This is a monumental transaction for F45. When we started the company, we had bold plans to create a global fitness movement and we’re excited to embark on this partnership with Mark Wahlberg and his team of investors. His genuine passion for fitness, combined with his proven business acumen and shared vision for F45 Training made him an ideal fit for the company.”

THE RIGHT INVESTOR

Deutsch said F45 went through a twoyear marketing process to identify the best investor for the business. The aim being to enable it to accelerate its global growth plans, with a particular focus on

increasing brand awareness – especially in the fast growing and lucrative US market. The cash injection is expected to enable F45 to improve its systems and processes, while also driving the global roll-out of new locations. Wahlberg said he’s excited to be getting on board with the F45 business, explaining: “The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry. “The strength of the business is that people of all fitness levels find motivation and support in an F45 studio. “We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”

TRAINING WITH WAHLBERG

Wahlberg said F45 will be his “go-to workout” when he’s not involved in specific training for an acting role which requires specialist interventions or equipment. The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs. His most extreme role to date was as a body builder in the film Pain & Gain. The prospect of training alongside the actor – however slim – is expected

The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market

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healthclubmanagement.co.uk May 2019 ©Cybertrek 2019

Profile for Leisure Media

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management May 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.