Health Club Management May 2017

Page 68



IHRSA 2017

Kristen Walsh, IHRSA’s associate publisher, looks back at the highlights of the association’s recent convention and trade show in Los Angeles


Council as a means to help early 12,000 fitness identify important technologyindustry professionals related issues and trends. The from 80 countries diverse group of individuals were in Los Angeles from 8 to representing operator, supplier 11 March to attend IHRSA and technology companies met 2017, the International Health, for the first time on March 10, Racquet & Sportsclub during IHRSA 2017. Association’s 36th Annual “The goal is to gather the International Convention and smartest minds from in and Trade Show. During four huge around our industry in order to days, these attendees This year's show welcomed 376 trade exhibitors ensure that all IHRSA members experienced the latest are ‘in the know’ in regards to equipment and technology from customised engagement plan to keep how technology will impact our 376 exhibitors, listened to industry members coming back for more. industry,” said Ingerslev. experts speak and participated in In addition to these inspiring keynote “One issue that all council members networking and social events. speakers, there were more than 150 agreed upon during the meeting is that Each of the four days was highlighted educational, exercise and networking there seems to be a wide knowledge gap by an inspiring keynote presentation. To sessions on offer, many simultaneously amongst club operators in the industry. kick off IHRSA 2017, Seth Mattison translated into Chinese (sponsored by Therefore, one of the immediate goals of spoke about the interaction of workplace ChinaFit), French, Japanese, Portuguese, the council will be to help IHRSA provide trends, generational dynamics and Russian and Spanish. International information and education to club leadership strategies. On Thursday attendees convened at the annual Planet operators to aid them in making sound morning, Martin Lindstrom – author, IHRSA networking reception and in the innovation and technology decisions.” change agent and brand futurist – event’s International Lounge. “Consumers are in control – brands presented ‘Forget big data, small need to stop interrupting with bad data defines the future’. technology and trying to sell unwanted On Friday, attendees were prompted TALKING TECH products or services and instead start to think outside the box by entrepreneur ‘Technology’ was a buzzword heard having smart conversations and start Johnny ‘Cupcakes’ Earle, founder of the many times throughout the event. It has listening,” added David Minton, director Johnny Cupcakes t-shirt brand. And on been deemed so important for the of LeisureDB. At the IHRSA European the final day of the convention, Soraya success of the industry that in September Congress in London in October, Darabi, co-founder of Zady, gave 2016, IHRSA chair Rasmus Ingerslev LeisureDB will be presenting its data attendees a unique insight into how they announced the formation of IHRSA’s analysis platform and the historical could successfully create their own Innovation and Technology Advisory


IHRSA speakers (from left): Johnny 'Cupcakes' Earle, Martin Lindstrom, Soraya Darabi and Seth Mattison

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