HCM June 2020

Page 103

F I T N E S S - K I T. N E T

PRODUCT INNOVATION Lauren Heath-Jones rounds up the latest product launches in health and fitness

Fisikal has teamed up with EMD UK on a free digital platform for instructors, says Rob Lander

E

MD UK, the national governing body for group exercise, and Fisikal have joined forces to offer a no-fee digital platform that allows group exercise instructors and personal trainers to stream chargeable digital content. This will support fitness professionals’ businesses

Fisikal’s Rob Lander

through the remainder of the period of extended physical distancing imposed by the government to slow the spread of COVID-19 and beyond. The digital platform is available free of charge and opens up a wide range of functionality, including class scheduling, booking and payment, which class participants and clients can access via an app. Instructors and personal trainers have the ability to pre-record and upload their own bespoke content or take advantage of more than 250 class and workout videos in the Fisikal library, provided by Escape Fitness and a

The app enables free live streaming and content number of master trainers, including Matt Gleed. Instructors can also stream live workouts via an integration with YouTube Live.

The platform will provide many instructors and personal trainers with a financial lifeline Brett Pearson, EMD UK

fitness-kit.net KEYWORD

FISIKAL

Apex bike brings Boom Cycle into the living room, explain Charlie Lucas and Simon Cook

A

There’s no screen on the Apex bike, taking it to a lower price point

pex, the latest home bike concept, has partnered with Boom Cycle – known for its inclusive high-energy ‘party-on-a-bike’ workouts – to create exclusive class content using their expert instructors. “We chose Boom Cycle as they align with us from both a brand and culture perspective, says cofounder Charlie Lucas. “They have talented instructors and their classes are fun, energetic, encouraging and inclusive. Using Bluetooth technology, riders can connect to the bike via iPad or iPhone, or cast to their TV screens.

Unlimited Apex classes are available on a subscription basis. Simon Cook, co-founder, says: “Our bike is more affordable because we chose to sell it without a screen – households already have too many and the majority of technical issues competitors have faced are screen-related.” Real-time, interactive leaderboards measure RPM and resistance, and reward each rider with Apex points based on power output vs height/ weight/age. Apex also provides a reward scheme. fitness-kit.net KEYWORD

APEX ©Cybertrek 2020 June 2020

103