Health Club Management July 2017

Page 83

F I T N E S S - K I T. N E T

PRODUCT INNOVATIONS Industry suppliers tell Lauren Heath-Jones about their latest health and fitness products and services

MYZONE’s new streaming service is the ‘Netflix of physical activity’ says Dave Wright


YZONE has launched MYZONE says the development an interactive video reflects its commitment to subscription service catering to the needs of that’s been billed the customers by bringing wearable ‘Netflix of physical activity.’ technology alongside popular The subscription service lifestyle behaviours, social media features a library of 500 and technology trends. interactive fitness classes MYZONE creator and and provides real-time CEO Dave Wright says: physiological feedback “Virtual training has been Dave Wright during the workout in the industry for years, through the MYZONE app. but providing real time feedback takes Delivered to a wide variety of smart member engagement to a new level. devices, each virtual class suggests effort “We’re excited to maximise the screen and intensity levels during specific exercises and the capital expense for operators, and gives the user full accountability. The so they can kill two birds with one stone service also has an ‘on demand’ model utilising our integrated virtual feedback.” that enables the user to engage with KEYWORD MYZONE content whenever they choose.

Classes can be accessed on-the-go

Rick Fowler on AdGen’s ‘very exciting’ move into the fitness industry


igital signage company Rick Fowler, managing director of AdGen has moved into Leisure Solutions, a company the health and fitness created with the sole purpose market, with the aim of of bringing AdGen into the improving health club fitness industry, says: “AdGen communication and is a concept that’s new, customer engagement. different and very exciting. AdGen software enables I’m looking forward to operators to give their showcasing how it can members up to date improve customer information on class connection within the Rick Fowler times, trainer availability/ fitness industry.“ profiles, events, product promotions Paul Ashcroft, project manager, says: and membership offers across multiple “Through AdGen’s unique features, sites at the push of a button. Operators businesses can inform members, enhance can even create their own channels with communication and aid retention.” personalised adverts, announcements KEYWORD ADGEN and live class timetables.

Clubs can personalise ads

©Cybertrek 2017 July 2017