Health Club Management January 2018

Page 50


STAYING ON TREND Stephen Tharrett and Mark Williamson of US-based research and consulting firm ClubIntel share the take-home messages from the 2017 International Fitness Industry Trend Report


n business, trends can be considered an essential truth. They inform us of where the market is headed, what competitors are doing, what consumers are embracing, what business leaders are thinking and what opportunities are ripe for the taking. The 2017 International Fitness Industry Trend Report reveals the

current trends in the global fitness industry. The new report, which was generated from 1,349 responses and represents over 14,000 fitness facilities around the globe, tracks over 90 industry practices across four key segments: programmes/services, equipment, facilities and technology. The study also explores

Group exercise has become the preferred approach to fitness 50 January 2018 ŠCybertrek 2018

differences in outcomes according to region: Asia Pacific, Canada, Europe, Latin America and the US.


The first key insight unearthed by the report is that high price points are associated with trend setting. Essentially,