Health Club Management January 2018

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INDUSTRY TRENDS

STAYING ON TREND Stephen Tharrett and Mark Williamson of US-based research and consulting firm ClubIntel share the take-home messages from the 2017 International Fitness Industry Trend Report

I

n business, trends can be considered an essential truth. They inform us of where the market is headed, what competitors are doing, what consumers are embracing, what business leaders are thinking and what opportunities are ripe for the taking. The 2017 International Fitness Industry Trend Report reveals the

current trends in the global fitness industry. The new report, which was generated from 1,349 responses and represents over 14,000 fitness facilities around the globe, tracks over 90 industry practices across four key segments: programmes/services, equipment, facilities and technology. The study also explores

Group exercise has become the preferred approach to fitness 50

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differences in outcomes according to region: Asia Pacific, Canada, Europe, Latin America and the US.

OVERARCHING INSIGHTS

The first key insight unearthed by the report is that high price points are associated with trend setting. Essentially,