Health Club Management January 2018

Page 40

AN SRS PROMOTION

THE POWER OF DATA DRIVEN STOCK MANAGEMENT SRS LEISURE INCREASES SERCO PROFITS 20 PER CENT SRS Leisure has combined 25 years of retail experience with new technology to deliver progressive stock management solutions to the industry. Its long standing customer, Serco Leisure, is its latest automatic stock management success story

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echnological advancements within our industry are currently being felt more than ever, particularly by retail suppliers operating in front of house areas. Indeed, the traditional reception is now being challenged by a cashless, ‘concierge’ model. By automating everyday tasks, this model increases operational efficiency, allowing staff redeployment and/or reduced labour hours. SRS Leisure has always taken pride in being the first to market with innovative retail solutions to address challenges and change, and today is no different.

40+ swimming facilities, changing its goods-for-resale (GFR) operations. Customisation was the key starting point, as every site was different in terms of visitors, programming etc. This meant that the bulk of the work involved getting the initial stock par levels correct. SRS Leisure spent time working with Serco Leisure to set parameters for each site – parameters as specific as product colours and swimwear styles. After the initial set-up, an open flow of data was created to allow weekly sales reports to be received from each individual site. This was a vital step, as this data enables uplift to be tracked, trends identified and product listings refined to ensure responsive and exact offerings. Data is knowledge, and SRS Leisure’s ASM system builds valuable insight and allows Serco Leisure to be more informed about every single one of its GFR decisions.

DATA-DRIVEN AUTOMATED STOCK MANAGEMENT (ASM) Empty shelves, damaged stock and an incorrect product mix are costs that leisure operators cannot afford to bear. SRS Leisure’s ASM solution uses data and technology to fully automate stock management within facilities. It takes product data from point-of-sale equipment to measure and analyse stock movements, automatically generating fill-to-maximum replenishment orders specific to an individual facility.

Implementing ASM with Serco Leisure SRS Leisure has been working as Serco Leisure’s exclusive supplier of swimwear and learn-to-swim products for more than 10 years. Over the past 12 months, SRS Leisure has implemented its new ASM system across Serco Leisure’s 40

The ASM in practice

Swimwear and learn-to-swim products are available at Serco Leisure's centres and make up a key source of revenue

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Weekly replenishment orders are automatically generated to replace stock via a next day delivery service. Fully stocked shelves are more commercially attractive than half empty ones, but effective par levels require a balancing act: shelves should be fully stocked without exceeding maximum values, as this reduces the risk of shrinkage and stock damage. The automation provided by the system has reduced Serco Leisure’s labour costs, as manual ordering and stock checking are substituted by automatic ordering.