miha bodytec supplied equipment for ViveFitness
VIVEFITNESS THE FOUNDER’S STORY HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
iveFitness is the latest EMS (Electro Muscle Stimulation) training facility to open in the UK. Perfectly positioned in the buzzing city of Westminster, London, the studio aims to capitalise on the high footfall of busy working professionals, seeking an eﬀective and time-eﬃcient solution to keep on top of their health and fitness goals. Fraser Smith is the co-founder and COO of ViveFitness. With a longstanding career in the fitness industry, Smith knows the key to attracting new members, providing a results-driven service and creating an enjoyable experience for which people will continue to return. In light of the launch of ViveFitness, we caught up with Smith to understand more about his background, the opportunities he sees with EMS and where he wants to take his business. 52
February 2020 ©Cybertrek 2020
Tell us about your history in the fitness industry
I’ve been fortunate enough to work with some great fitness professionals over the years. I started my career in Premier League Football, with a highly enjoyable and successful spell with Blackburn Rovers. I then moved into International Football with the Welsh FA, before starting my fitness business in London. I’ve since enjoyed mentoring new trainers and working with a variety of individuals with a wide range of fitness goals, ranging from the general to the highly specific. These include stars from West End musicals, actors, world champion athletes and those recovering from injury. With the foundations of sport science and nutrition degrees, combined with experience in professional sport, I’ve been lucky enough to receive great exposure to most forms of training modalities on the market.
When did you hear about EMS and what were your thoughts?
I first heard about EMS when I was in China. Initially, I was sceptical, yet intrigued – it’s definitely something you can’t get your head around just by watching it. After some in-depth research, and more importantly, giving it a go for myself, it made instant sense in terms of the eﬃciency, the eﬀectiveness and the science behind it all. I started to explore the market, discovering who the training was aimed at and saw the opportunity to bring a unique form of fitness to the masses. I knew it had great business potential.
What about EMS inspired you to set up ViveFitness?
It’s always been a dream of mine to set up my own fitness business. To have the creative input to grow my own company provides a thrilling challenge.