Health Club Management August 19

Page 46

EMS is a powerful USP for studios, PTs and gyms

EMS – THE PERFECT MICRO-STUDIO SERVICE EMS training is having a major impact on the studio and gym market and being used by athletes, celebrities and also for rehabilitation. We talk to a select group of studio owners to hear how they’re maximising the versatility of this type of training

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he UK boutique fitness market is rapidly expanding - in London alone, there are currently 278 studios, offering over 15,000 classes each week. This means finding a unique selling point has to be a top priority for any prospective studio owner. Electro Muscle Stimulation (EMS) training is helping many to do just that. The potential for integrating an EMS service is vast. Facilities can choose to provide a bespoke EMS offering, market it as an additional package or marry it with other services.

TIME TO GET ON BOARD

With the London Boutique Studio Report showing the EMS market grew in value by 281 per cent in the last five years, the potential for prospective studio owners is huge. The secret to success lies in offering a service that is unique, innovative and effective. EMS is extremely versatile, bringing clear results, all in a time-efficient, accessible and innovative manner. There’s never been a better time to get on board. 46

healthclubmanagement.co.uk August 2019

The London Boutique Studio Report showed the EMS market grew in value by 281 per cent in the last five years, meaning the potential for prospective studio owners is huge