Health Club Management_April_ 2020

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The Pure Gym app has a high ranking in the iOS App Store

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PureGym scales up Funxtion’s digital integration With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home COVID-19 is causing incredible disruption across the globe, forcing people out of daily routines and advising that they stay home. A digital solution such as FunXtion can future-proof your business and allow 24/7 connection to members, extending brand presence outside the four walls of a facility in order to support, engage and motivate members, even at a time when they can’t be physically present. In 2019, as part of its strategy to create an unrivalled digital member experience, PureGym teamed up with FunXtion – experts in interactive digital fitness – to deliver an extensive library of exercises,

“We’re working around the clock to create products that enable our partners to keep members training during these unprecedented times” Ernst De Neef, FunXtion

workouts and personalised training plans direct to members, via the PureGym app. With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home.

PERSONALISED TRAINING

Ranked second in early January under ‘health and fitness’ in the iOS App Store, the PureGym app enables its member base of over a million people to tailor their fitness experience based on personal preferences, goals and schedule. In addition to tracking gym activity, the app offers instant access to hundreds of exercise tutorials, personalised training plans and digital support. “This new integration is an important step in our digital development,” explains Lucian Weston, head of business development at PureGym. “The exercise tutorials, created by FunXtion, are a fantastic feature, which provide our members with specialist support 24/7, helping ensure they train effectively and safely, even when they’re not under the supervision of our gym floor trainers. “FunXtion has been a great choice of digital partner based on the quality of provision, ease of integration, and shared

vision on future innovation. I’m confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members,” he said. Ernst De Neef, FunXtion CEO, adds: “At FunXtion, we’re working around the clock to create a suite of digital products that will enable our partners to keep their members engaged and training during such unprecedented times. “We’re delighted and excited to announce our partnership with PureGym. Our integration enriches the PureGym digital member experience creating an environment that encourages loyalty.” FunXtion is working with operators around the world, helping to enhance and enrich their digital offerings. With a range of custom-branded, pre-recorded workout content, virtual classes and a streaming platform, FunXtion has a solution for every need. In most cases, FunXtion can get operators up and running with a quality, custom-branded fitness content streaming service within a matter of days. Find out more: Visit www.FunXtion.com raimo@funxtion.com Tel: + 31655851651 ©Cybertrek 2020 April 2020

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