Health Club Management_April_ 2020

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S O F T WA R E

SOFT POWER

With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing VIRTUAGYM Joeri Nanov, global director of marketing

How does you enable operators to keep in touch with members when they’re not at the gym? By using our personalised branded fitness app, gym and studio owners can stay connected with members at all times. The app keeps clients engaged through push notifications and allows members to easily access digital training plans and the world’s largest 3D workout library (which can be done at home). What facility does it have to help clubs build a community of members? Our Community Club feature means customers can mass-message members or target them individually with one-to-one messaging. The app allows club operators to assign workouts and track progress

“Virtuagym @Home is a new seamless integration of our Virtual Trainer and Video On Demand features to help gyms and studios take their businesses online”

Joeri Nanov

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April 2020 ©Cybertrek 2020

Helping our customers build a community is a key focus for us. Our app has a social sharing feature that allows members to create personal profiles, post updates and pictures to share their progress and stay connected outside the gym. It allows fitness professionals to set challenges and track their members’ successes on a leaderboard. That means you can reward the most active members in your digital community. In what other ways will your software support operators to rise to the challenges presented by COVID-19? Virtuagym @Home is a new seamless integration of our Virtual Trainer and

Video On Demand feature to help gyms and studios take their businesses online. It includes thousands of animated workouts and provides gym members with access to bespoke training plans, which are carried out in-app and performed by 3D characters. The tool helps health club operators to mass assign a variety of workouts and track progress of their members. Video On Demand offers digital workouts that members can do at home without equipment – different categories and difficulties make the feature suitable for all types of audiences, from hardcore workouts, cardio, Zumba, HIIT training and dancing to meditation and yoga classes.