Health Club Management_April_ 2020

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cONNECt ENGAGE COACH

with Technogym Mywellness Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness

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n an industry such as fitness and wellness, member engagement and connectivity are fundamental. Today, more than ever, it is important for clubs to continue to be close to members. STaying CONNECTED Technogym Mywellness is the ideal solution to enable you to stay in touch with your members. Launched in 2012, this complete digital platform allows you to connect and engage with users and deliver “wellness on the go.” With a variety of different functions available which can be configured to meet the requirements of the business, it allows fitness clubs to manage their members' training at home.

Case study 1: Village Gyms n Operator, Village Gyms, has been proactively promoting a Train at Home option to all its members across 31 different sites. The operator was quick to engage with all members using social media to increase attention by positively promoting the offering, Village Gyms tailored three daily workouts to suit different fitness levels and all three are available on the Mywellness app, labelled easy, medium and pro. “The Train at Home concept has

been a massive support to both our members and our brand," says Ben Edwards, national fitness manager at Village Gyms. “Mywellness has enabled us to keep engaged via social media and still offer members a much-demanded fitness service. The workouts are progressive and easy to follow, aligned with the great professional touch which Technogym always brings. They have been a sure-fire success,” he said.

Engage members Keeping in touch with members and offering them a range of content and engagement to enable them to train at home, means they prove to be more loyal to the club in the medium to long term. Even if, for a while, they’re unable to attend the facility, they’re more likely to return if they use Mywellness, because they haven't lost their training habit. Remote coaching Today, the key for clubs is to be able to offer training programmes and services to members at home and thanks to the Mywellness platform, clubs can offer training and coaching programs to their customers remotely and make the best use of this technology. 30

April 2020 ©Cybertrek 2020

Mywellness gives members access to varied workouts and coaching