News IHRSA gets gyms at the front of the queue for reopening
G
ood news for the US
to the outcome and were
ym sector, as clubs are
spearheaded by president and
put at the front of the
CEO, Joe Moore, and Newtown
queue for reopening.
Athletic Club Owner, Jim
During a recent press
conference, Donald Trump
Worthington. Criteria for triggering
and the White House
phase 1 include the
coronavirus task force
downward trajectory of
recognised that health clubs
COVID-19 cases reported
are “vital to Americans” and as
within a 14-day period and
a result, they’ve been included
hospitals being able to treat
in phase 1 of reopening with
all cases without crisis care.
Georgia opening in late April.
Moore says IHRSA has
Lobbying from industry
sent a letter of thanks to
body IHRSA contributed
The White House has recognised the importance of fitness
Donald Trump for recognising the importance of fitness,
Trump and this administration
saying: “At a time when the
for recognising that the
public health organisations
health of the nation is under
cornerstone of health is a
to create guidelines for safe
attack by the coronavirus,
physically active population.
operations and that these will
Health clubs and their staff are vital to our nation’s current and future health
the health of all citizens is
“Health clubs, their staff,
be shared openly to support
Joe Moore, IHRSA
integral to the economic and
and their suppliers are vital
social health of the country.
to our nation’s current and
We’re grateful to President
long-term health,” he said.
“IHRSA is working with global
the global industry.” More: http://lei.sr/C7G2S_H
After the pandemic: what will the European fitness sector look like? Club closures, a squeeze
in a squeeze on consumer
on consumer spending and
spending and companies
facilitating social distancing
will be in crisis mode for the
within a gym environment
foreseeable future,” he writes.
are just some of the issues European fitness operators are
More: http://lei.sr/y6y7S_H
likely to face once the COVID19 restrictions begin to lift. In an article published on 20 April, industry veteran and EuropeActive board member Herman Rutgers outlined the new landscape that awaits the sector, once businesses are allowed to reopen their doors.
Gym environments could look very different post-pandemic
“The future of our sector will not be black or white,”
sector you operate in. One
areas: business environment,
Rutgers writes. “Rather, the
thing is for sure; it will not be
operations, consumer
tones of grey it will depend in
business as usual.”
behaviour and suppliers..
which country you are and in what kind of segment of our
22
April 2020 ©Cybertrek 2020
In his report, Rutgers provides predictions in four
“Many countries will be in a recession, resulting
The future will not be black or white. One thing is for sure; it will not be business as usual Herman Rutgers, Europe Active