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Michael Ramsay launched STRONG in 2019

There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout

M I C H A E L R A M S AY FOUNDER AND DIRECTOR, STRONG ROWFORMER What were you doing before launching STRONG? In my early years, I worked as a marketing manager in the oil and gas industry, but I was also a personal trainer, I did some marketing consultancy on the side, and I helped run a nightclub on the weekends. I kept myself super busy! At the age of 26 I discovered F45 through my business partner, Mark, and spent the next four years rolling out six F45 studios and a yoga studio, and founding Journey Retreats. Our studios won some big awards and were the busiest in the world for a few years. But as much as we loved F45, it was never our own concept, so Mark and I decided to sell all of our studios and re-invest in our own franchise concept, which is now known as STRONG. 18

April 2020 ©Cybertrek 2020

Tell us about it? Pilates inspired, cardio infused, STRONG is a part reformer, part rowing, full body workout that’s high-intensity and low impact. I’m confident to say there’s no other pilates-inspired concept in Australia that burns anywhere near as many calories as STRONG. Every STRONG studio consists of 15 Rowformer beds all lined up with the rower/cardio side facing a half-length mirror, and the reformer/strength side facing a full length mirror. The beds are part reformer and part rower. The rower is a Concept 2 – the market leaders in their field. The whole thing is 4.1m in length and is a pretty amazing piece of machinery! There’s something about the combination of fast-twitch and slow-

twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every single workout. What’s it like inside a studio? We’ve spent a lot of time on the customer experience – STRONG studios will all smell the same as we’ve customised our scent to ensure clients feel energised when they walk in the door. We play a lot of Jay Z so we included Cognac in our scent! When the class is rowing we blast deep house beats and the lights come right down, creating more of a nightclub feel. When you’re on the reformer side of the machine you’re more likely to hear RnB anthems, with the tempo of the workout becoming much slower,

Profile for Leisure Media

Health Club Management_April_ 2020  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management_April_ 2020  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.