Health Club Management April 2018

Page 78



With swimming tuition provider Swimming Nature celebrating its 25th birthday, we ask its founder, Eduardo Ferré, to explain how the business keeps going from strength to strength


Recently, we strengthened our senior n business, being in the right team with the appointment of former place at the right time can make Swim England CEO Adam Paker, who will all the difference. For Swimming usher us into the next phase of growth for Nature founder, Eduardo Ferré, our business as our new Group CEO. As that statement certainly rings a sports leader with extensive experience true. Teaching swimming lessons in the in aquatics and a track record of success, early 90s in central London, Eduardo Adam has a bold plan to break new frontiers was asked by parents to deliver private in water-based exercise and tuition. lessons to their children. With a passion for Eduardo Ferré founded teaching children to swim, he eagerly agreed. Swimming Nature How is Swimming Nature different from From there, Swimming Nature was born and other swimming lesson providers? Eduardo was firmly positioned as the pioneer of Everything we do is rooted in our unique swimming personal training in the UK. teaching method. Our instructors train students in the Back then, he never dreamed his passion for teaching would water, one-to-one or two-to-one, maximising teaching result in Swimming Nature becoming the market leader in and contact time. We focus on teaching the correct personalised swimming tuition with wide-ranging alliances with mechanics of the four recognised strokes which allows fitness operators and major hotel groups across the UK. pupils to see rapid progress. Our instructors have a passion for water, hold ASA or Swimming Nature celebrates its 25th birthday this STA qualifications (or international equivalents) and complete year. What is the scale of the business today? our Swimming Nature Foundation Course, developed in This year, our business will reach record turnover and partnership with Future Fit Training. We use the latest student numbers. In the early 90s, I started as a sole trader technology to track the progress of all our students, both by establishing my brand of personal swimming tuition in children and adults. We know our customers love what we Kensington. Since then, we’ve grown the business to include do. We’ve earned a Net Promoter Score of 77, and 87 per 130 instructors teaching more than 5,000 students per week cent of our customers rate our instructors as ‘Excellent.’ in more than 40 pools across the UK.

grown the business to include 130 instructors teaching more “thanWe’ve 5,000 students per week in more than 40 pools across the UK ” 78 April 2018 ©Cybertrek 2018