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SPONSORED BRIEFING

Announcing Skillathletic Consumer demand for variety and experience-led workouts gives operators new opportunities to expand programming and deliver incredible concepts, with the new Skillathletic training experience from Technogym

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rom full service, all-inclusive facilities, to dedicated boutiques, operators are continually looking at their proposition to attract and retain members and find ways of delivering new offerings to engage users and drive secondary revenue. At the heart of the success of developing a new concept is the ability to generate a sense of community and create an experience that consumers want to be a part of. Creating a community or a tribe continues to be pivotal to a truly

successful offering, allowing operators to also capitalise on the sharing of experiences via social media.

A NEW CONCEPT

Skillathletic is the new training experience developed by Technogym off the back of its experience as Official Supplier to the last seven Olympics and its collaboration with some of the best teams and sports champions around the world. Skillathletic was developed by Technogym’s Scientific Research team with the help of top coaches and

KEY LOCATIONS: ■ Skillathletic IRNERIO - BOLOGNA This was the first Skillathletic club to open and is a dedicated studio of 250 sq m. Located a short walk from the University of Bologna, this facility can cater for up to 24 people in every class. ■ Skillathletic WORMER – AMSTERDAM This studio is part of the larger Lijfkracht fitness club. The Skillathletic studio is 100 sq m and caters for up to 12 people in each class. ■ Skillathletic VICO - MILAN This is the first Skillathletic centre ever to open its doors in Milan, and is part of the larger GetFIT Vico Fitness club. The Skillathletic space covers 160 sq m and hosts three Skillathletic classes every day, with up to 16 people per class.

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sports trainers, and aims to improve athletic performance by offering a wide range of workouts based on the four Skillathletic Training key abilities - Power, Agility, Speed, and Stamina. Skillathletic Training can be performed at different scales of difficulty, allowing people with varied levels of physical fitness to participate in the same class. The environment, equipment and the delivery of experiences through structured programming are all integral to the concept.

THE BUSINESS MODEL

Skillathletic is a fully developed business model from Technogym. It's available as a format and can be run as a standalone studio or form part of a dedicated space within an existing club. Skillathletic creates a new workout category, inspired by passion for sport and is dedicated to all those who are looking to challenge their limits and improve their performance. There are four classes available within the Skillathletic offering; Brave, Boost, Fast and Mighty. In addition to the Skillathletic training method, technology is an important part of the experience in terms of both products and digital services.

Profile for Leisure Media

Health Club Management April 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management April 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

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