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F I T N E S S - K I T. N E T

PRODUCT INNOVATION Lauren Heath-Jones rounds up the latest product launches in health and fitness

Virtuagym analytics tool gives operators a better understanding of their business, says Hugo Braam

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irtuagym, an online management solution for the fitness industry, has expanded its Business Analytics (BA) platform. Called BA 2.0 the system identifies key areas for business growth by tracking

“We’ve tried to make it as fast and easy as possible to get access to a wide range of great visualisations” Hugo Braam

revenue and subscription data. It also enables operators to optimise their business practices and service offerings by tracking member information, class attendance and the popularity of PTs. The system has been adopted by operator Lijfstijl Centrum Hoofddorp in The Netherlands. Frank Trousselot, network manager at Lijfstijl, says: “One of the main benefits of BA 2.0 has been understanding how to better meet the needs of our clients. “Using BA 2.0 data, I’ve been able to determine information such as which PTs are the heavy hitters and which classes are pulling the largest attendance. I’ve also been able to track trends

Who’s the most popular PT? The system can tell you relating to when members visit or which classes they prefer to attend,” he added. Hugo Braam, CEO of Virtuagym, says: “Business analytics should be a priority for any businesses, and with the new BA 2.0 module, we’ve tried to make it as fast

and easy as possible to get access to a wide range of great visualisations, which will not only help improve business but will also free up time and resources.” fitness-kit.net KEYWORD

VIRTUAGYM

“People want the freedom to work out whenever they want”, says Jean-Michel Fournier

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es Mills International (LMI) has joined forces with health club mobile app provider Netpulse to offer a digital fitness solution covering both the gym and the home. Integrating LMI’s Les Mills On Demand (LMOD) platform with Netpulse will enable clubs to use their own branded apps to provide online workouts to members. The partnership follows the publication of the Les Mills 2019 Global Consumer Fitness Survey, which showed that 85 per cent of all gym-goers now also work out at home. “People want the freedom and convenience to work out whenever they want, wherever they want, so by partnering with a great provider like Netpulse

“This will streamline everything, from signup to billing – it’s a powerful solution” Jean-Michel Fournier we can help clubs deliver a complete fitness on-demand experience to members,” says Jean-Michel Fournier, CEO of Les Mills Media, the business division behind LMOD. “This new functionality will streamline everything,

All you need is a laptop or TV to do the workouts from sign-up to billing – it’s a powerful solution.” The partnership will begin rolling out from May this year. Used by more than 10,000 health clubs around the world – including as Planet Fitness, Gold’s Gym and Virgin Active

– Netpulse offers members the opportunity to manage their fitness schedules, track workouts, manage fitness goals and earn rewards. fitness-kit.net KEYWORD

LES MILLS

©Cybertrek 2019 healthclubmanagement.co.uk April 2019 109

Profile for Leisure Media

Health Club Management April 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management April 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.