FITNESS FRANCHISES
Orangetheory is looking to accelerate its growth in the UK using franchisees énergie club managers too. The only thing that really connects them all is that we tend to recruit people who are passionate about providing fitness to others.” The recruitment of franchisees at F45 is done on similar lines. “It’s an even spread across personal trainers, corporate refugees and entrepreneurs,” says Deutsch. “An ideal candidate would be ambitious and committed to learning both the business aspect of an F45 franchise and about fitness in general. People who want to change other people’s lives through fitness are the people we look for.” At Snap Fitness, the profile of potential franchisees is more defined and is heavily 168
Health Club Handbook 2018
focused on entrepreneurial skills – as the strategy is to help each grow beyond a single site. “We look for small business experts,” says Buchanan. “Previous experience owning or operating a business is compulsory in our network, and we are
looking for people who want to grow with us and learn along the way as they expand beyond just a single location. “All but six franchisees in our network are currently multi-site operators. Of those six, three have purchased additional
The budget fitness space is very hot from an investment point of view but, equally, fitness franchising has never been hotter Jan Spaticchia
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