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Upping the

Online fitness game Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement


n this ever-changing world, there’s one thing we know for sure; social distancing measures are here for the long-run, meaning even when clubs are open there will be capacity limits. With 40 per cent of members favouring group exercise classes, ensuring they have access to their well-loved programme has never been more important, and operators are welcoming a new, white-label online fitness platform, offering live streaming of classes at the touch of a button. Venueserve Fitness is an easy-to-use, lowcost web- and mobile web-based platform, already being used by more than 45 health

An impressive 1,700 out of 3,000 members continued to pay membership dues at the Marlow Club during lockdown, to get Venueserve Fitness

November 2020 ©Cybertrek 2020

Strong reputation The platform is the brainchild of Lee Booth, Founder and CEO of global tech company Venueserve. The company, which has a wellestablished reputation within the ticketing and sports membership sector, is taking its first steps into the fitness industry. Booth says: “Venueserve Fitness gives operators the tools to offer a branded virtual membership, whether that’s as a free, ‘nice to have’ for existing members, upsold as an additional bolt-on virtual membership or sold separately as a subscription-based online membership package for those who aren’t ready to visit a gym yet.



clubs across the UK, including London’s Roehampton Club, The Marlow Club and the clubs in The Health Club Collection. Set-up takes just a few hours and includes 70 pre-recorded training sessions, so operators can kickstart their own virtual club immediately, all branded as their own. Venueserve Fitness’s comprehensive, builtin reporting dashboard allows operators to gather valuable membership data and insight, which can’t be obtained via Facebook Live or Zoom. The back-end reporting and payment system also means Venueserve Fitness can be used by PTs or instructors such as yoga teachers, who can use the subscribe, data capture function as their own membership system.

Profile for Leisure Media

HCM November 2020  

HCM November 2020