BC ( before COVID ) The Fitness Industry
AC ( after COVID )
The Wellbeing Industry Muir Gray has a vision for a world where exercise professionals help people live longer, better lives into old age
B Muir Gray
January 2021 ©Cybertrek 2021
efore COVID, we were preparing an article for HCM called the Inverse Gym Law. This was based on a famous article published in The Lancet fifty years ago called the Inverse Care Law in which the author, the late Julian Tudor Hart, demonstrated that the volume and quality of healthcare was inversely related to need. Our argument was that the fitness industry is also delivering a service that is inversely related to the potential for benefit. Most of the people working with trainers and using gyms and fitness centres are young people, whereas the benefit that can be obtained from these resources increases with every decade of life that passes. This is because the fitness gap opens up for most people in their early twenties when they get their first job – usually a sitting job – and their first car and that gap grows progressively wider until it reaches a point when it means the individual will drop below what has been called The Line, namely the level of ability where they can no longer carry out crucial tasks such as getting to the toilet in time.
HCM is the magazine and online community for decision-makers in the global health club, fitness and gym industry.