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HCM PEOPLE

All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market

Kate Little & Paula Harris Regional retail managers, Everyone Active

You’ve been getting into ecommerce – tell us more

Everyone Active has launched the Everyone Member Shop, an online store stocking fitness equipment, apparel and accessories from brands including Reebok, Under Armour and Gympro. We’ve always had strong retail sales, so ecommerce was the natural next step. While we support the rest of the industry in the fight for gyms to be

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The team is working on an in-store click and collect service for products

January 2021 ©Cybertrek 2021

re-categorised as essential services, we can at least keep our members stocked with the equipment they need to continue their preferred forms of training.

section which helps EOD users to find the products they need to enhance their favourite at-home sessions.

How does the shop fit into the wider business?

The store is being managed and fulfilled by D2F Fitness, a long-term partner of Everyone Active – also the exclusive fitness equipment provider for the online offering. The two companies worked together during the first national lockdown launching a basic shop, which showed strong sales throughout spring 2020. The success of the test shop led to the project being rolled out on a wider scale. We moved our own-brand retail, as well as our partner brands’ stockholding, into D2F’s warehouse for online distribution. We’ve recently added an aquatics line and there are plans to introduce new brand partners. The shop was designed and created in Shopify, by Action Group. All products have been priced competitively, using Amazon as a benchmark, to ensure

The Everyone Member Shop complements Everyone on Demand (EOD), our 2,500-strong on-demand workout product, as it includes a

How is it being delivered?

Profile for Leisure Media

HCM January 2021  

HCM is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

HCM January 2021  

HCM is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

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