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A FIBO PROMOTION

PREPARING FOR FIBO 2017 FIBO 2017 is fast approaching. FIBO’s Cornelia Tautenhahn went behind the scenes with event director Ralph Scholz to find out what goes into the organisation of this global trade show

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n the over 30-year history of FIBO, fitness has developed from an exotic pastime into a sport for the masses – driven by numerous innovations from manufacturers and new concepts promoted by fitness club operators. Illness prevention and health promotion, digitisation and the emergence of special-interest clubs are just some examples of the changes this market has seen over the years. FIBO has actively promoted this development. As fitness became a popular activity, the range of training methods for various target groups has become increasingly overwhelming. We want to present trends to trade visitors in a way that’s easy to digest, so they can find the products they need. In 2017, we will focus on nutrition and its importance in the business models of both club operators and retailers. Furthermore, we’re stepping up our efforts as an active player in the industry. We see the trade show as an industry leader and a promoter of a healthy

What do you see as the big trends in fitness for 2017, and how is FIBO responding to these?

Event director Ralph Scholtz lifestyle. Every year, approximately 1,000 journalists relay the industry innovations presented at FIBO to the public. We consider FIBO, along with the European Health and Fitness Forum (EHFF), which takes place the day before, to be an influential voice directed at policy makers.

Market diversification means there’s no such thing as one big trend. We’re more concerned with the challenges facing the industry and how we can rise to them. One such challenge is the rise of low-cost clubs, which is a cause for concern for many owner-managed clubs. Operators must give better justification for high membership fees than ever before. Apart from the equipment and programmes offered, support by skilled staff plays a decisive role. This will be a key theme at FIBO this year.

What’s your main focus for the 2017 show, and why? As mentioned, we have a strong focus on skilled staff in clubs. To assist with this, we’re collaborating with the Federation of International Sports, Aerobics and Fitness (FISAF), the European Register of Exercise Professionals (EREPS), INLINE consultancy and EuropeActive, to name a few. We’d like to present trainers with an extensive overview of the latest workouts and training methods. To make this happen, we’re completely re-arranging the Group Fitness Area in Hall 4.1. Themes covered in this area will include virtual group exercise classes, the recurring trend of hip-hop and courses for kids. A very special highlight will be the inaugural FIBO European Convention – powered by FISAF and supported by EuropeActive and EREPS – which will bring together trainers from all over Europe. The aim is to create the biggest line-up of education and further training courses for fitness trainers in Europe.

What have you learnt from organising FIBO over the years? FIBO presents instructors with the latest workouts and training methods

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healthclubmanagement.co.uk January 2017 ©Cybertrek 2017

We learn with each and every trade show. This year, visitor management and safety

Profile for Leisure Media

Health Club Management January 2017  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management January 2017  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.