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S tat i s t i c s

An extremely confident return to the gym has been seen in Brazil with 116 per cent return rate when compared with pre-pandemic numbers ‘fix’ by running, cycling and downloading HIIT workouts during lockdown. The timing of these in-facility sessions was well spread across the week and previously popular times were quick to be re-established. We saw some members sticking to the routine they know, with 12.7 per cent back at the traditional peak time of 6.00pm and 12.2 per cent at 7.00pm. However, this varies from country to country. In the US, for example, members within the Gympass cohort have gone from being night owls during the pandemic to early birds, with 7.00am renewing its top spot as the favourite time to work out. Across Europe and the UK, 5.00pm (7.2 per cent of members) and 7.00pm (12.9 per cent) are still the most popular times. This gives us an indication that working from home makes things look pretty similar, however as people return to the office we might see a change in attendance times. Hybrid results While the industry pivoted brilliantly to bring a wealth of activity to people in their homes and gardens, it wasn’t possible to recreate the gym or group exercise environments. The kit, the energy and motivation drawn 76

Issue 8 2021 ©Cybertrek 2021

7.00am is now the favourite time to work out in the US

from working out alongside others remains a huge selling point for facilities. While the recovery is most definitely underway, with some operators already back to pre-pandemic levels, it won’t be plain sailing for all facilities and some will need to work hard to keep members engaged in brick and mortar activities. Lockdown brought a proliferation of fitness and wellness services onto people’s phones and into their homes. Fitness fans are now used to the ultimate convenience when it comes to choosing their next workout. Hybrid work practices are likely to see people combining commuting with working