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Hybrid work practices are seeing people combining commuting with working from home – gym operators must ensure they can match this new behaviour In the US, the most active region postlockdown has been the northeast, with the highest number of gym visits. By May 2021, New York had seen a 160 per cent increase in activity levels. Elsewhere in the US, California was just behind at 153 per cent. Global results So what has been drawing people back to their health clubs and studios? Strength training has been the biggest draw globally, with 60 per cent of visitors heading straight for the resistance machines, dumbbell racks and functional training rigs. Consumers’ wait to get back to the weights has been long and drawn out, with this mode of training the hardest for people to replicate at home. By comparison, only 15 per cent of visits globally in our sample were for cardio training, perhaps indicating people had found their

©Cybertrek 2021 Issue 8 2021


photo: shutterstock/jacob lund

By June 2021, the figure rose to 61 per cent – or 38,737 check-ins – showing the speed of recovery. Looking at other markets within the Gympass network, an extremely confident return to the gym was seen in Brazil and the US by June 2021, with 116 per cent and 95 per cent return rates respectively, when compared with pre-pandemic levels – Brazil being boosted by a short lockdown. Total visits across the Gympass network globally saw a new high in June 2021 of 4.1m check-ins, up from 3.9m in February 2020 (vs 4m in May 2021). These results show operators in this cohort on their way back to full strength. As expected with the new world of hybrid working, there are some interesting trends in terms of how visit numbers have differed across locations, with suburban areas seeing a stronger recovery compared to cities, as a significant proportion of people continued to limit their visits to the office.