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● Movement, (noun) is an act of moving, ‘a healthy balanced movement of the body’ ● Movement, a change of development, ‘we will see planetary health at the heart of personal health’

and in 2020 had around 55 per cent of the global smartwatch market, according to Statista. The launch of Fitness+, powered by the Apple Watch has deepened the company’s commitment. Since the WHO updated its guidelines, Amazon has announced Movement Health, a new feature for Halo, its wrist-worn health and fitness tracker. Combining expertise in artificial intelligence, computer vision and machine learning, Movement Health will produce a personalised programme of exercises to improve everyday movements, such as walking, that we all do without thinking. At the same time, Amazon has co-funded The Climate Pledge, a commitment to be 100 per cent renewable by 2030 and net-zero across all its businesses by 2040 – ten years ahead of the Paris Agreement.


Activism is on the rise – more people searched ‘How to live a sustainable lifestyle’ in 2020 than ever before

Google is interested in the US$3.5tr US healthcare market and has purchased Fitbit for around US$2bn and invested in over 60 healthrelated start-ups. Google is also aiming to be carbon-free by 2030 and be part of the solution to climate change. Microsoft plans to go a stage further and become carbon negative, removing more greenhouse gases than it emits, by 2030. More people searched for ‘How to live a more sustainable lifestyle’ in 2020 than ever before and both large and small companies are realising that shareholder activism is on the rise. Environmental, Social and Governance interventions (ESG) are becoming the focus. The investment workforce is increasingly made up of millennials for whom ESG is seen as vital to both the planet and workforce health. ©Cybertrek 2021 Issue 8 2021