Page 53

Les Mills Connect has been designed to support operators and instructors

fitness. Offering fitness marketing expertise and guidance through articles, insights, videos and webinars, it’s designed to help clubs stay ahead of the latest trends. n Les Mills Learning Studio Les Mills Learning Studio is an intuitive digital learning platform offering essential insight and knowledge on how to deliver a winning member experience through group fitness. Serving as a ‘business coach in your pocket’ the platform features insights on all aspects of Group Fitness Management (GFM), as well as dedicated onboarding learnings from over 21,000 clubs and 140,000 instructors in the Les Mills global network to guide clubs through

a proven process for successfully launching Les Mills products. n Les Mills Qualifications Les Mills Qualifications (LMQ) is a brand-new assessment framework to raise group fitness standards, helping instructors pack their classes and enjoy long and rewarding teaching careers. LMQ is designed to recognise and reflect the ability of an instructor through an objective grading system, and provide a personalised development plan based on their strengths to support continuous improvement. This grading system has been developed to mirror the recognition shown to other performance disciplines

– such as learning to play the violin or martial arts – where grades and belts are indicative of individual skill. Les Mills Qualifications recognise that group fitness instructing is an art. As leaders in the education and training of group fitness professionals, this is the next step in the Les Mills gold standard of development and recognition. Having provided a number of digital services to support clubs and instructors during the pandemic, Les Mills is now working with club partners to accelerate their business with these new initiatives, through Les Mills Connect. www.HCMmag.com/lesmillsconnect ©Cybertrek 2021 Issue 8 2021

53