The R1SE of a fusion brand Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique hen three business partners combined forces to bring a fresh and exciting boutique fitness experience to the seaside town of Bournemouth, they knew their choice of equipment would be central to delivering the customer experience. Janes and Whisken have decades of experience in the fitness industry, as PTs, sports coaches, and facility managers. The third partner, Ty Temel brings a different dimension with his background as a nightclub owner. This combination of experiences has created a stunning boutique club with wow-factor aesthetics, high-end AV, and exciting programming. “We all have backgrounds in different industries, and this has helped us create a massively memorable experience,” says Janes. “R1SE shows how effective the synergy of fitness and nightlife can be – we wanted to bring that out of London and down to the south coast.”
Technogym matches everything about us as a brand – quality, aesthetics, and next-level experience
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“The R1SE boutique fitness concept also gives people a sense of being part of something really special,” says Whisken. “We feel it should be a mix of training, music, atmosphere and having a good time with like-minded people.”
Experiential brand The team had a clear vision of their brand aesthetic, and knew their choice of equipment would need to combine high functionality and ease of use so R1SE customers could hit their performance goals. “Technogym understood exactly what we wanted to achieve,” says Janes. “The team was on board with our vision right from the start, and we knew they would be much more than an equipment partner.” Janes and Whisken were familiar with Technogym from their background as coaches and facility managers, but were surprised by how much more there was to discover about the functionality and innovation behind the products. “Technogym matches everything about us as a brand,” explains Jamie. “It’s all about quality, aesthetics, and next-level experience. We very quickly made the decision to use them for our gym floor and studio class concepts.”
Unique class concepts
RiSE has a dedicated weights zone with styling 42nightclub Issue 8 2021 ©Cybertrek 2021
R1SE was built around three customer offerings: a beach-style health and wellbeing café, the gym floor area, and a studio for HIIT and yoga classes. The R1SE gym is zoned into weights, functional training and recovery areas and a cardio zone with innovations by Technogym creating a premium experience. The R1SE Arena studio offers a variety of HIITstyle classes and a unique twist on yoga, all in an immersive setting that puts people in the zone.
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