HCM Issue 7 2022

Page 16

HCM people

HCM people “I wanted to bring real kickbox training to the average person in the most convenient format, while taking out the worst part – getting punched in the face!”

Shannon Hudson Founder and CEO, 9Round What’s the elevator pitch? 9Round gives you an instructor-led, full-body circuit training workout designed by certified professionals. You’ll punch. You’ll kick. And you’ll sweat. Then you’ll walk away ready to tackle anything. 9Round makes members stronger in 30 minutes, physically and mentally. What sets you apart? It all starts with authenticity. I won a world title as a professional kickboxer and wanted to bring real kickbox training to the average person in the most convenient format, and of course to take out the worst part – getting punched in the face! Convenience is our USP. Because of our circuit training format, there are no class times. Customers walk in, are greeted with their fighter name, get a killer session and are out the door in 30 minutes. Who are the main people driving the business? We have 52 head office employees all working with one purpose. To serve franchisees and help them win. Winning is having a profitable business that serves their communities. From our operations, legal, finance, distribution, marketing, video, IT, and workout team, they’re all vital ingredients for the 9Round world.

photo: 9round

Hudson started 9Round with his wife in 2008

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Issue 7 2022 ©Cybertrek 2022

How did it all begin? We were definitely one of the first specialised boutique studios. My wife and I started 9Round from basically