HCM Issue 7 2021

Page 84

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Floor ing The foundation of every fitness experience Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why

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he right choice of flooring can make a workout more enjoyable, more impactful, not to mention safer and better for the body,” says James Anderson, sales and marketing director at Physical Company. “Gone are the days when gym flooring would be an afterthought – a case of installing carpet tiles across the majority of the fitness space, with some basic free weight tiles in a dumbbell area. Nowadays, flooring is the foundation on which you build your fitness experiences – it underpins and plays an active role in the entire workout. “With specialist flooring now available for every type of activity, it’s no overstatement to say your flooring choices are as integral to the member experience as the fitness equipment you install,” says Anderson, “It’s why we encourage every one of our customers to design their fitness spaces from the ground up.”

photo: physical company

Packing a punch

With specialist flooring now available for every type of activity, it’s no overstatement to say your flooring choices are as integral to the member experience as the fitness equipment you install 84

Issue 7 2021 ©Cybertrek 2021

“The flooring is an integral element to the overall aesthetics of a space. It can offer clear lines, impactful designs, great colour options, and will support your gym’s overall brand statement,” he says. “You’re also looking for it to hold up to the traffic a commercial gym floor is subjected to, which is why every one of our flooring solutions is thoroughly stress-tested. “That includes our market-leading Turfgrass solutions – artificial turf, including the hugely popular Customgrass sprint tracks – that brings an outdoor training experience to the gym floor. “We can collaborate with Turfgrass to create customised turf tracks in just 4-6 weeks. You provide us with your logo, your slogan, your colour scheme; Physical Company’s in-house design team then creates an eye-catching design to suit the training requirements and the brand.