HCM Issue 6 2022

Page 12

LETTERS

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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – letters@leisuremedia.com

The industry is underselling its impact and scope Muir Gray The Living Longer Better Programme It was great to see the words ‘mental health’ on the cover of HCM (HCM issue 5 2022) because the fitness industry and all its professionals are underselling their offer significantly by using the term ‘physical activity’. At The Living Longer Better Programme (www.livelongerbetter.uk), we now only use the phrase ‘activity PCE’ (physical, cognitive and emotional) to describe the Active Partnerships’ offer. Activity that’s physical directly affects the brain and reduces the risk of dementia, as we describe in our book, Increase your Brainability and Reduce your Risk of Dementia. It also increases people’s emotional

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Issue 6 2022 ©Cybertrek 2022

wellbeing, particularly if done in groups. Just look at the number of smiles in the HCM photos! So, down with physical activity and up with activity PCE.

Read the May issue of HCM

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PHOTO: SHUTTERSTOCK/GROUND PICTURE

Exercise increases people’s emotional wellbeing, particularly if done in groups

It was great to see the words ‘mental health’ on the cover of HCM