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Duncan Jefford Everyone Active


eople have now realised health is wealth and are respecting the need to be active and healthy. To respond to the expected increased demand for weight management advice, Everyone Active has collaborated with WW (Weight Watchers Reimagined) to offer a 360-degree solution to mental and physical wellness. The partnership will give both WW and Everyone Active members a substantial annual saving on memberships at our leisure centres as well as the myWW+ app, while WW will also be hosting weekly workshops at many centres, with attendees able to take advantage of special activity sessions. Those embarking on the programme will receive personalised nutrition plans, workshops (virtual and live) to sustain motivation and track progress, 24/7 live coaching to address challenges, recipes and workout plans, a gym membership, goal and activity tracker, access to Everyone On Demand, sleep and hydration tracking and access

to the Headspace app (via WW) and Mindshine app (via Everyone Active), as mental health is crucial to starting any wellness journey. Now centres are open again, we’re expecting to see a crosscustomer uptake of 10 per cent, as well as attracting new customers to both brands to benefit from the dual offer and from having the ultimate support package.

Jefford anticipates a 10 per cent takeup of the weight management programme by members

Everyone Active has collaborated with WW to offer a 360-degree solution to mental and physical wellness

©Cybertrek 2021 Issue 5 2021