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Developer: Virtuagym Client: Holmes Place Where: Europe ●

Simon Aurik Virtuagym Holmes Place operations in Spain were hit especially hard in the first wave of the pandemic and the company identified the need for solutions that would localise and enhance membership engagement, reduce admin costs and safely control gym capacity. Virtuagym’s class booking, online community and access control software was deployed, helping transcend operational barriers. The technology updated booking and scheduling, with digitisation reducing the amount of time spent on admin and allowing members to organise their own plans. An online community was created to increase engagement, marketing and promotions, as well as providing online classes – with live streams and a library of online workout videos accessible.


An online community was created to increase engagement and provide online classes Virtuagym and FitnessKPI join forces Virtuagym has partnered with FitnessKPI, the creator of the first scorecard on the market specialised in the management of sports and fitness facilities. The new solution will enable gym owners, PTs and fitness entrepreneurs to make strategic and operational decisions based on 24/7 business data analysis, improving performance and competitiveness.

COVID-proof features, such as scheduling and capacity control systems, assisted compliance with club reopening protocols and safety guidelines were implemented. All this was integrated in a personalised mobile app with key resources and information to boost engagement in a secure digital environment.

McFit needed to control the number of people in their facility and the time they spend training Maike Kumstel Magicline



We knew we needed to enable gyms to offer outdoor training, while meeting all COVID-19 regulations, so Sport Alliance collaborated with McFIT to set up an outdoor training area for their members using Magicline’s Click-and-Train feature. In order to meet the regulations, McFit needed to be able to control the number of people in their facility and the time they spend training. The Clickand-Train feature meets these needs. Gym owners now can define how many people can train in their studio and for how

Issue 4 2021 ©Cybertrek 2021

Developer: Sport Alliance Magicline Client: McFIT Location: Germany ● long. Members can book free time slots online or via the app and are only granted access to the outdoor gym with a valid booking. They can check-in completely contact-free with a QR code using their app. This helps gyms to keep control of the number of members in their studio, while simplifying COVID-19 tracking, enabling operators to deliver outdoor gym training during the pandemic.