HCM Issue 4 2021

Page 45

PHOTO: MYZONE

To tie in with the Fit Miles agenda, the sector needs to genuinely embrace change on a huge scale Dave Wright Myzone: CEO Anything that gets more people moving and inspires a behavioural shift to create positive lifestyle changes is a good idea. Especially now, as never before have so many people been aware of the need for physical activity both for the body and mind.

Fitness professionals weren’t consulted for Fit Miles because we’re still widely perceived to be all about six packs, marathons and heavy lifts. Despite all the good work done in the last year to reach out to communities, as an industry we still need to do more to impart the message that we’re not all about high intensity and hitting the red zone. To tie in with the Fit Miles agenda, the sector needs an innovation in approach and to genuinely embrace change on a huge scale. We need the empathy to meet people where they want to work out, whether that’s in the gym, at home or outside. Remote classes are here to stay, and so are brick and mortar gyms. Offering both options is the only way to engage communities of the future. ©Cybertrek 2021 Issue 4 2021

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