HCM Issue 4 2021

Page 28

news

N

et member movement

the impact of COVID-19

among independent

on independent fitness

health clubs in the UK

clubs in the country. Among the key findings

was generally positive

during the pandemic – but

is that the recovery of

negative for the wider sector.

membership levels has been significantly stronger at

The finding comes from a new study, titled Independent

independent clubs, both in

Fitness Clubs Benchmarking

terms of visit throughput and

Report, by 4global, ukactive

active member percentage.

SHUTTERSTOCK/JASON SPONSELLER

Independent clubs ‘recovering members better’

The report is based on a

and GGFit, which outlines

study from July to December 2020, using data from 627 independent clubs, representing a total of 289,000

The report is based on data from 627 independent clubs

4GLOBAL

members, 3.9 million visits, and revenue of £32m. It shows that the percentage

This report is the first collaborative dive into the independent gyms’ collective data

six months – sometimes by a factor of three.

of active members at

members recovered to within

independent clubs was clearly

1 per cent of 2019 numbers,

at 4global, said: “This report

lower in July and November

showing a healthy appetite

is the first collaborative

2020 – when compared to

for returning to facilities.

dive into the independent

2019 levels – due to clubs

Utku Toprakseven

By December 2020, however, the level of active

Interestingly, independent

being in lockdown for most of

clubs achieved much higher

the time during these months.

joiner rates during the

Utku Toprakseven, Partner

gyms’ collective data.” More: http://lei.sr/Y3S8z_H

Everyone Active has formed a partnership with WW (formerly called

Weight Watchers), which will see the two combining their exercise and dietary services.

EVERYONE ACTIVE

L

eisure centre operator

WW (WEIGHT WATCHERS REIMAGINED)

Everyone Active and WW sign diet partnership deal

The deal will result in both WW and Everyone Active

This partnership closes the loop between diet, fitness and mental health.

members being offered “substantial savings” on the use of the myWW+ app and membership rates at all Everyone Active leisure centres.

The partnership will combine the services of both businesses

Duncan Jefford

The myWW+ app allows users to manage their weight,

number of other activities

the Everyone On Demand

is important because it

monitor their hydration

and services too, such as

online fitness platform.

closes the loop between diet,

and sleep and offers tips on

personalised nutrition

Duncan Jefford, regional

fitness and mental health.

mental health and nutrition.

plans, 24/7 live coaching,

director at Everyone Active,

It is a complete solution.”

Members will be offered

access to the Headspace

said: “The myWW+ and

meditation app and to

Everyone Active partnership

special discounts on a

28

Issue 4 2021 ©Cybertrek 2021

More: http://lei.sr/E9v4J_H