HCM Issue 3 2022

Page 111

PRO M OTI O N

Matrix Fitness has introduced a new immersive cycling experience, says Rob Knox

The Matrix Virtual Training Cycle – an immersive training experience

iFIT live and on-demand experiential studio and outdoor workouts. “We believe the Virtual Training Cycle is the best upright bike on the market, giving members the same riding experience as a class, but at a time that best fits their busy schedules,” said Rob Knox, product director for Matrix. “By listening to our customers, we discovered their users wanted a variety of content and options to keep them engaged. “Better yet, the on-demand workouts provided through our partnership with iFIT, paired with our Matrix-

VIRTUAL TRAINING CYCLE HIGHLIGHTS ● Console with easy electronic resistance adjustment, plus automatic resistance changes to keep members in sync with programming and on track for their goals

● Bluetooth connectivity and

● Connects to Apple Watch for

● Power-save mode and auto

more accurate workout tracking and consolidated user data

wake-up bring the console to life when members step onto the equipment

ANT+ compatibility lets members connect a wide range of personal devices, including smartphones, wireless headphones and heart rate tracking devices

● Wi-fi compatibility makes it

easy to connect in the way that works best for the facility ● USB port allows members to

charge their personal devices while keeping their screens in view

PHOTO: MATRIX FITNESS

M

atrix Fitness, one of the world’s fastest-growing commercial fitness brands, has launched its Virtual Training Cycle, an immersive training experience that delivers exclusive programmes, streaming of music, movies and shows and access to instructor-led content on the gym floor to boost the user experience. The high-performance cycle features a 22” touchscreen with an app-based interface similar to other touchscreen consoles in the Matrix cardio portfolio. The in-built Matrixexclusive programmes include the 20-minute Sprint 8 HIIT, Virtual Active forward-motion HD destination footage and Target Training which tracks watts, heart rate, RPMs, distance or calories. Users will stay motivated by gauging progress through engaging graphics and intuitive colours and will also have access to

● Single-point user login

automatically loads personal preferences every time members log in, while RFID login offers a touch-free way for members to get started

Riders feel they have a new way to ride every time Rob Knox

exclusive content, will ensure riders feel they have a new way to ride every time, at the touch of a button.” The Virtual Training Cycle is precision-engineered with a freewheel featuring magnetic resistance, intuitive four-way adjustment, a contoured seat and multi-position handlebars that simulate the feel of real road riding. For easy maintenance, the cycle features quick-release service panels, easily removable pedal cranks and clearly identifiable internal components. “The Virtual Training Cycle brings together the experience of a group cycling class and familiar operation of standard cardio equipment,” adds Knox. “Users and gym owners will appreciate the continuity of our user experience and connectivity across all of our equipment on the cardio floor, ensuring a unified aesthetic and an intuitive, engaging experience for all.”

More: www.matrixfitness.co.uk fitness-kit.net KEYWORD

Matrix Fitness ©Cybertrek 2022 Issue 3 2022

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