PHOTO: MINDBODY BOLD PHOTO:MINDBODY BOLD PHOTO: MINDBODY BOLD
PHOTO:MINDBODY BOLD
The event included music, fi tness and a product expo
Live performances Musician, beatbox champion and vocal percussionist Butterscotch (www.butterscotchmusic.com) wowed the audience with an all-live vocal and mixing performance, using her powerful voice to defy gender and musical social constructs, and Tyra Hawthorne shared her passion and story behind founding the Heartbeat Music and Performing Arts Academy (HBMPAA) (www.hbmpaa.org), which aims to bridge the gap in traditional education by introducing at-risk and underprivileged youth to the benefits of music and dance education. The students of HBMPAA have been featured in nationally televised parades, television commercials, and network shows, and they closed the segment with a rousing marching band performance, winding their way through the ballroom and bringing the entire audience to a standing ovation. The event also provided an expo pavilion hosted by Mindbody staff and interest groups as well as partner companies, many of whom make software that enables studio and club owners to get the most out
Students of the HBMPAA marching band
of their software. Firms included ClassPass – acquired by Mindbody in 2021 – FitGrid and iKizmet, as well as Mindbody Partner Award winners Apiant. LoopSpark, Studioease and REACH.ai were also present throughout the conference to answer questions and showcase their products. At a Bold conference, you never forget what industry you’re in – one of the most fun features is the way fitness is woven throughout. Most attendees wear athleisure all day, the better to take part in the numerous fitness-related activities. Morning, midday and afternoon workout classes feature barre, meditation, yoga and strength sessions, along with cutting-edge classes such as BollyX, Empower30, Jazz Funk, SWERK, and Soul Shakin’ Yoga. The entire delegation enjoyed the Bold Bash at Petco Park, a local major league baseball stadium, for music, food, drinks and dancing with the skyline of San Diego as the backdrop. Many attendees were already registering for the next event, which will be in Los Angeles in September 2022. Lisa Starr is a contributing editor at Spa Business magazine
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